New York 2010: Lincoln MKZ Hybrid

Ford’s Lincoln brand revealed its first hybrid—the new mid-size 2011 Lincoln MKZ Hybrid—during the press preview to the New York International Auto Show. Lincoln’s premium hybrid is expected to deliver at least 41 mpg US (5.7 L/100km) in the city when it goes on sale this fall.

Lincoln MKZ Hybrid. The combined gasoline engine and electric motor provide 191 net horsepower (142 kW). The pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph (76 km/h). The 2011 MKZ Hybrid also offers a new implementation of FOrd’s SmartGauge with EcoGuide. The interactive technology provides real-time information to help drivers maximize fuel efficiency, and coaches drivers on how to optimize hybrid performance.

These are the SmartGauge with EcoGuide known as the successful interactive technology provides real-time information to help drivers maximize fuel efficiency but also the Lincoln SYNC (Lincoln-exclusive voice-activated communications and entertainment system), 10-way power passenger seat, power driver memory seat settings, heated and cooled front seats, genuine wood trim, reverse sensing system, keyless entry keypad, easy fuel capless fuel-filter, personal safety system, MyKey, integrated spotter mirrors and acoustic laminated windshield.

The PRs at Ford have also prepared an impressive list of standard features and technologies on the 2011 Lincoln MKZ Hybrid, which are either not offered on the Lexus HS 250h or are available only at an extra cost.

via:carscoop






Press Release

LINCOLN INTRODUCES FIRST HYBRID; NEW MKZ HYBRID TO BE MOST
FUEL-EFFICIENT LUXURY SEDAN IN AMERICA

• New 2011 Lincoln MKZ Hybrid expected to be most fuel-efficient
  luxury sedan in America

• Lincoln MKZ Hybrid takes SmartGauge^TM with EcoGuide to
  next level, offering drivers enhanced positive feedback on long-term
  fuel efficiency and driving performance

• More standard luxury, technologies and segment-exclusive safety
  features in the new Lincoln MKZ Hybrid help it top its nearest
  competitor, the 2010 Lexus HS 250h

NEW YORK, March 31, 2010 - Lincoln today introduces its first hybrid -
the new 2011 Lincoln MKZ Hybrid - a premium midsize car poised to be the
most fuel-efficient luxury sedan in America.

Ford Motor Company - America's largest domestic hybrid seller - is
further broadening its aggressive electrification plan and second generation
of hybrid technology with the new Lincoln MKZ Hybrid. The vehicle is
revealed today at the New York International Auto Show.

"Lincoln's hallmarks are design, technology and comfort. Now, Lincoln
also delivers the best fuel efficiency of any luxury sedan in America," said
Mark Fields, Ford's president of The Americas.

Lincoln's first-ever hybrid is expected to deliver at least 41 miles per
gallon in the city when it goes on sale this fall.

The new premium midsize sedan hybrid joins Ford Motor Company's growing
lineup of hybrids, including the Ford Fusion Hybrid - 2010 North American
Car of the Year and America's most fuel-efficient sedan - plus the Ford
Escape Hybrid and Mercury Milan and Mariner Hybrids.

Introduction of the new Lincoln MKZ Hybrid also complements Ford's
aggressive global electrification plan. Ford is introducing five new
electrified vehicles by 2013. They include the Transit Connect Electric in
late 2010, the Focus Electric in 2011, a next-generation hybrid electric
vehicle and a plug-in hybrid electric vehicle (PHEV) in 2012, followed by
another next-generation hybrid electric vehicle in 2013.

The Lincoln MKZ Hybrid's projected fuel economy tops its nearest
competitor - the 2010 Lexus HS 250h - by 6 mpg. It also trumps the Lexus
with room for one more passenger and more standard luxury and
segment-exclusive safety features.

"Today's luxury customers do not want to make sacrifices. Lincoln has
found a way to deliver a luxury sedan with the comforts they expect, the
technology they want and the environmental responsibility society demands,"
said Derrick Kuzak, Ford's group vice president, Global Product Development.

The 2011 Lincoln MKZ Hybrid uses Ford's second-generation hybrid
technology - the 2.5-liter Atkinson-cycle I-4 hybrid engine, named one of
Ward's 2010 "10 Best Engines."

The system combines the best attributes of the gasoline engine and
electric battery-driven motors to deliver optimal performance and fuel
economy.

Industry-leading fuel economy comes without sacrificing power. The
combined gasoline engine and electric motor provide 191 net horsepower.
Plus, the pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph -
compared with the Lexus HS 250h battery-only mode, which reaches just 25
mph.

More standard luxury

The 2011 Lincoln MKZ Hybrid comes standard with features and technologies
that are either not offered on the Lexus HS 250h or are available only at an
extra cost. They include:

• SmartGauge with EcoGuide - Ford's highly successful interactive
  technology provides real-time information to help drivers maximize fuel
  efficiency, and coaches drivers on how to optimize hybrid performance.
  Lincoln takes SmartGauge to the next level of engagement by giving
  drivers enhanced positive feedback on long-term fuel efficiency and
  driving performance through the "growth" of virtual small flowers on the
  system's right-most screen. Lincoln's white flowers, inspired by apple
  blossoms, remain permanently unless long-term fuel economy is reset.

• Lincoln SYNC® - The Lincoln-exclusive voice-activated communications
  and entertainment system provides an omnipresent link to contacts and
  information. In addition to Bluetooth® phone, audible text and MP3
  player capabilities, Lincoln customers also can access Vehicle Health
  Report and 911 Assist^TM.

• 10-Way Power Passenger Seat - This seat is designed to accommodate a
  diverse group of passengers. Memory functions enable passengers to
  fine-tune and recall their positions.

• Power Driver Memory Seat Settings - The driver seat memory feature
  helps ensure personal seating preferences anytime, with the touch of a
  button.

• Heated and Cooled Front Seats - This uniquely engineered system
  delivers exceptional heating and cooling comfort.

• Genuine Wood Trim - In addition to their exquisite appearance, the
  Swirl Walnut and Olive Ash wood trims offered in the Lincoln MKZ Hybrid
  are eco-friendly as well. The veneers come from well-managed forests, as
  defined by strict environmental, social and economic standards, and from
  other rigorously controlled sources.

• Reverse Sensing System - This system senses what drivers might not
  see behind them and relays an audible alert if objects are near, which
  increases in frequency the closer a driver gets.

• Keyless Entry Keypad - This Lincoln-exclusive feature provides
  secure entry at a driver's fingertips. A personal combination holds a
  memory for driver preferences. So if an owner is out for a run and
  doesn't want to take the keys along, the vehicle can be opened with the
  touch of a few buttons.

• Easy Fuel® Capless Fuel-Filler - This Lincoln-exclusive feature uses
  an integrated spring-loaded flapper door to eliminate the need for a
  fuel tank screw cap. That means no more fumbling to remove and tighten
  the cap and less fuel odor on a driver's hands at the pump.

• Personal Safety System^TM - A Lincoln-exclusive suite of
  seven protection technologies works together as a system to help protect
  vehicle occupants. The system includes dual-stage front air bags and an
  occupant classification system to sense whether the passenger seat is
  occupied. It tailors - or suppresses - air bag deployment to help
  provide an appropriate level of protection. It also features the Ford
  Belt-Minder® system to remind front-seat occupants to buckle up.

• MyKey^TM - This Lincoln-exclusive feature allows parents
  to program a key to limit speed and audio volume to encourage teens to
  drive safer and improve fuel efficiency. It also encourages seat belt
  usage, provides earlier low-fuel warnings, and can be programmed to
  sound chimes at 45, 55 and 65 mph.

• Integrated Spotter Mirrors - The traditional side-view mirrors are
  designed with a secondary convex spotter mirror in the top outer corner,
  which provides a view of the driver's blind spot. When traffic enters
  the driver's blind spot on either side of the vehicle, it is visible in
  the secondary convex mirror, alerting the driver of obstacles.

• Acoustic Laminated Windshield - This windshield features a layer of
  sound-absorbent vinyl sandwiched between two sheets of glass, which
  enhances interior quietness.

The Lincoln MKZ Hybrid also includes standard Bridge of Weir leather
seats. The world-renowned luxury leather from Scotland is unembossed,
allowing the natural beauty and character of the grain to shine through. The
leather is milled for up to 12 hours to ensure a soft hand, and Bridge of
Weir uses a chromium-free tanning process, which makes it easier to recycle.

New Porsche 911 GT3 R Hybrid Premieres

A successful weekend for Porsche at the start of the VLN Langstreckenmeisterschaft Nürburgring season: At its racing premiere, the new Porsche 911 GT3 R scored an overall victory, the innovative 911 GT3 R Hybrid finished sixth at its debut and Walter Röhrl celebrated a successful racing comeback after 17 years.

The 911 uses an electro-mechanical flywheel energy storage system to drive a pair of electric motors attached to the front wheels. When braking, those motors generate electricity that spins up an integrated flywheel-motor-generator. Spinning at 40,000 rpm, the flywheel can release the electrical energy back to front motors on demand. The system was developed by the Williams Formula One team and licensed to Porsche.

A promising debut had also the new Porsche 911 GT3 R Hybrid: Porsche works drivers Jörg Bergmeister , Richard Lietz and former Porsche junior Martin Ragginger brought the white orange race car, the combustion engine of which is completed by two electric motors with 60 kilowatt each at the front axle, on sixth place after a perfect race.





Press Release

Three successful Porsche premieres

Stuttgart. A successful weekend for Porsche at the season-opener of the Nürburgring Long Distance Championship: At its race premiere, the new Porsche 911 GT3 R claimed victory, the innovative 911 GT3 R Hybrid debuted with sixth place and Walter Röhrl made his much celebrated comeback after 17 years.

Timo Bernhard (Germany), Marc Lieb (Germany) and Marcel Tiemann (Monaco) are the winners of the first race of the season on the Nürburgring-Nordschleife. With the new, 480 hp Porsche 911 GT3 R fielded by the Manthey Racing team, the trio drove a trouble-free race. "It is extraordinary to climb to the top of the podium at the first race ever of a new race car," said a pleased Bernhard. His works driver teammate Lieb added: "It seems the new 911 GT3 R has inherited the reliability of all racing 911." With 14.5 and 3.6 seconds respectively, the three Porsche pilots relegated the best Audi RS and the BMW M3 to finish second and third.

The new Porsche 911 GT3 R Hybrid also gave a promising debut: Porsche works drivers Joerg Bergmeister (Germany), Richard Lietz and the former Porsche Junior Martin Ragginger (both Austria) brought home the white/orange racer with its combustion engine supplemented by two electric motors delivering 60 kW each to the front axle in sixth place after a trouble-free race. "I'm positively surprised how well this car performed already at its first race," said Bergmeister. "We tried many things out during the race and will be busy further developing the hybrid drive for the 24 hour race in May. Our aim is to use less fuel than our competitors without compromising performance," explains Lietz.

Double world rally champion Walter Röhrl (Germany) made his much applauded racing comeback after 17 years. Sharing driving duties with Horst von Saurma-Jeltsch (Germany) and Chris Harris (Great Britain) he put the standard 450 hp Porsche 911 GT3 R through a test under race conditions. "The car exceeded my highest expectations and I had a great time at the wheel," enthused Röhrl. "We were able to match the pace of thoroughbred race cars. The 911 GT3 RS was particularly sensational in fast corners and under braking. And the best thing is, if it wasn't so far tonight I could just put our number plate on the car and drive back to Bavaria without a problem."

Round two of the Nürburgring Long Distance Championship takes off on 10 April at midday with a duration of four hours.

2010 BMW 5-Series ActiveHybrid Concept [Video]

The new concept car offers a particularly good rendition of the new BMW 5 Series Sedan in all its dynamic, efficient and innovative qualities, at the same time representing the ongoing development of the BMW ActiveHybrid X6 and the BMW ActiveHybrid 7 with their drivetrain technology already in production.

The drive system featured in the BMW Concept 5 Series ActiveHybrid consists of a straight-six gasoline engine with TwinPower Turbo technology, eight-speed automatic transmission, and electric drive. Integration of BMW ActiveHybrid technology in a sedan already extremely efficient with its "conventional" combustion engine reduces both fuel consumption and emissions once again by more than 10 per cent. At the same time the electric motor offers a boost function, supporting the gasoline engine in generating particularly dynamic drive power for an even more sporting driving experience in the car.

Intelligent energy management likewise serves to enhance the efficiency of the overall system, its unique functions ensuring appropriate control and management of all energy paths within the car and appropriate interaction of the drivetrain components precisely adjusted to driving conditions.

The drivetrain technology featured in the BMW Concept 5 Series ActiveHybrid allows all-electric, zero-emission motoring in city traffic. At the same time a special hybrid-based Auto Start Stop function offers additional efficiency by consistently switching off the combustion engine when stopping at the traffic lights, a road junction, or in congested traffic. Optimised comfort, finally, is provided by the auxiliary climate control function already featured in the BMW ActiveHybrid 7.


Special development of ActiveHybrid technology as part of BMW EfficientDynamics.

The concept car based on the new BMW 5 Series Sedan for the first time presents the next generation of BMW ActiveHybrid technology, a special solution exclusive to BMW for intelligent interaction of the combustion engine and electric drive focused specifically on the requirements made of a dynamic sedan in the upper midrange segment.

Taking this approach, BMW is consistently continuing the development of hybrid technology according to a modular principle (best of hybrid), thus offering the optimum rendition of BMW ActiveHybrid technology for each concept and vehicle segment.

In accordance with the BMW EfficientDynamics development strategy, this ensures highly effective and practical use of hybrid technology for the reduction of both fuel consumption and emissions.


Also in the BMW Series Sedan segment: the BMW among hybrids combines supreme dynamics with maximum efficiency.

The combustion engine is supported in the BMW Concept 5 Series ActiveHybrid by an electrical drive system developed specifically for this model and arranged in compact dimensions between the straight-six combustion engine and the automatic transmission. Drawing its energy from a high-voltage battery at the back of the car, the electric motor develops maximum output of 40 kW.

An automatic clutch connects the gasoline engine and the electric motors.

Due to the particularly high level of torque generated from the start through the electric motors, the interaction of the two drive systems ensures extremely spontaneous and dynamic acceleration whenever required.


Perfectly integrated, precisely controlled: high-voltage battery supplying power to both the electric motor and the on-board network.

In overrun and when applying the brakes, the electric drive systems acts as a generator developing electric power fed into the high-voltage battery. This converts kinetic energy otherwise wasted as heat in the brake system into electric power saved for subsequent use.
Such energy obtained without any further consumption of fuel may then be used to generate drive power or operate electrical functions in the car.

This principle is the same as that of Brake Energy Regeneration already applied in BMW's current production models, with the level of electrical energy generated by the electric motor being significantly greater and the increase in efficiency correspondingly higher.

The high-voltage battery likewise developed for this specific concept is fitted within a high-strength special case near the rear axle of the BMW Concept 5 Series ActiveHybrid. This leads to an optimum position in terms of both safety and harmonious weight distribution. An integrated control unit permanently analyses the charge status of the high-voltage battery and controls both the battery charge process by way of Brake Energy Regeneration and the system cooling process. Apart from the electric motor, the high-voltage battery also delivers electric power to the car's on-board network. Among other things, this allows efficient operation of the car's auxiliary climate control activated whenever required by a remote control function to cool down the car's interior significantly even before starting the engine.

Convenient use of the all-electric driving mode and the Auto Start Stop function is likewise guaranteed in this way, with all electrical functions such as the audio system, climate control or navigation remaining fully available even with the combustion engine switched off.


Unique: intelligent energy management with advance analysis of driving conditions.

BMW ActiveHybrid technology provides its unique potential in terms of both efficiency and driving dynamics under all kinds of conditions and throughout a wide load range.

Unlike conventional hybrid cars whose extra efficiency is largely limited to city traffic, both the BMW ActiveHybrid X6 and the BMW ActiveHybrid 7, by combining the combustion engine and the electric motor, are able to offer significantly lower fuel consumption and emission ratings also at higher speeds. This is made possible by technically sophisticated power electronics masterminding the interaction of the combustion engine and electric motor and thus optimising the overall efficiency of the drive system as a whole.

The BMW Concept 5 Series ActiveHybrid once again raises the range of functions provided by such power electronics to an even higher standard. As an example, the energy contained in the fuel and provided by the high-voltage battery may now be used even more specifically and efficiently to provide that Sheer Driving Pleasure so typical of BMW.

Taking additional factors into account, the interaction of the two drive units in the BMW Concept 5 Series ActiveHybrid is tailored to the driver's requirements and current driving conditions with maximum precision. At the same time the power electronics also control the operation of the car's ancillary units and comfort functions, again in the interest of maximum efficiency.

The range and diversity of parameters taken into account by the system is indeed quite unique in the automobile, just as the number of functions controlled in this way. A high level of all-round networking allows the power electronics to provide intelligent energy management, thus optimising the operating strategy of the entire vehicle under all conditions.

A further unique feature of energy management in the BMW Concept 5 Series ActiveHybrid is the car's ability to adjust its operating strategy not just to current, but also to upcoming driving conditions. To do this the power electronics from the start evaluate data indicating a possible change in exterior conditions or the driver's wishes and prepare the components in the drivetrain as well as the car's electronic system for a possible change in requirements.

To analyse driving conditions up front, the system uses data provided by engine and chassis management as well as the sensors in the driver assistance systems on board the car. Data saved in the navigation system on the route chosen by the driver likewise goes into the final calculation, enabling the system to forecast driving conditions on the route directly ahead. Then, proceeding from this analysis, the car is coordinated in advance and the optimum use of all systems serves to use the energy available with maximum efficiency.

Should the system determine, for example, that the autobahn ahead is about to lead downhill, the charge level of the high-voltage battery is intelligently controlled in advance to regain brake energy upfront with maximum efficiency.

Similarly, the high-voltage battery may be fully charged in good time before the driver reaches his destination, enabling the system to switch off the combustion engine at an early point and change to all-electric drive along the final stretch of road. Indeed, this forward-looking function is able to extend the cruising range on electric power by up to 30%.


The BMW Concept 5 Series ActiveHybrid: the future of driving pleasure and efficiency in the upper midrange segment.

Optimised to an even higher standard in the BMW Concept 5 Series ActiveHybrid, the drivetrain and control systems underline the great significance of hybrid technology as a cornerstone of BMW EfficientDynamics. Looking at a new generation of hybrid technology from BMW featured in the BMW Concept 5 Series ActiveHybrid therefore offers particularly attractive perspectives, the ongoing development of BMW ActiveHybrid technology serving to provide substantial progress in all areas leading to a harmonious all-round concept with distinctive features typical of the brand.

The BMW Concept 5 Series ActiveHybrid is therefore more dynamic, efficient and more intelligent than conventional representatives of this drive technology, standing out clearly as the BMW among hybrid cars in this segment.


More Photos

Leak: Ferrari 599 Hybrid Concept

We've been hearing a lot about Ferrari's Geneva-bound 599 Hybrid concept model for quite some time now, but the Italian supercar maker apparently can't keep it under wraps anymore as the first photos of the prototype model made it onto the web today.


In response to initial reports, Ferrari chairman Luca di Montezemolo confirmed during the Ferrari F10 Formula 1 car launch that a 599 hybrid concept was indeed under development. Now photos have surfaced from a private presentation and they are quite detailed.


The system comprises of an electric motor producing somewhere around 100 horsepower and 137Nm (110 lb-ft) of torque that is attached on the back-end of the rear-mounted transmission, and a battery pack located under the floor.


Looking at the photos with strategically placed mirrors for optimum viewing, we can see the electric motor attached to the rear of the differential. Located just beneath the floor pan is the battery labeled "Danger High Voltage."


Last but not least, we were told that the hybrid system is still in its infancy stage and will most likely take a few years to be offered on a series production model.



Source:carscoopviaworldcarfans

Official: Lexus CT 200h

The new Lexus CT 200h is the first full hybrid vehicle to be launched in the premium compact segment. Entering production in late 2010 and set for sale worldwide, the full hybrid model will provide a new gateway to the Lexus range and attract new, younger customers to the brand.

The CT 200h was designed and developed with the European market in mind. Lexus's first five-door compact car, its size, packaging, full hybrid technology and low emissions fully address the requirements of discerning, environment-conscious customers in a key market sector. At the same time, it does not compromise the quality, refinement and driving pleasure that are the hallmarks of every Lexus.

KEY POINTS

• Lexus's first premium compact model
• Lexus Hybrid Drive powertrain with 1.8-litre VVT-i petrol engine and powerful but compact electric motor
• Full hybrid system with selectable EV mode for emissions-free electric running
• Further selectable ECO, NORMAL and SPORT driving modes
• ECVT intelligent electronic continuously variable transmission
• Expected to deliver class-leading CO2 emissions
• Significantly lower NOx emissions than equivalent diesel engines and almost no particulates
• Long, 2,600mm wheelbase ensures excellent accommodation for everyone on board
• Debut at Geneva motor show prior to worldwide sales launch in late 2010

Exterior and interior design

The production-ready CT 200h retains strong visual links to the LF-Ch concept Lexus unveiled at the 2009 Frankfurt motor show. Its styling marks a powerful evolution of Lexus's L-finesse design philosophy with a distinctive, sharp-edged look that sets it apart from its premium compact rivals.

The exterior is styled for maximum aerodynamic efficiency and minimum wind noise. The strong front grille, directly referencing the LF-Ch concept sits over a full-width bumper and air dam. The headlamp units, positioned higher than the grille (a signature feature of L-finesse design), incorporate LED daytime running lights.

In profile, the steeply raked windscreen, long, flowing roofline and Lexus slingshot window graphic combine to create an elegant and distinctive silhouette. The front and rear corners have been pulled in tight and the wings are styled to improve airflow down the sides of the vehicle.

At the rear, the trailing edge of the roof overhangs a wide, wraparound rear window to create a seamless, integrated spoiler. A pronounced step in the tailgate section flows from the shoulders of the rear wheelarches and is anchored by a tail lamp design that displays the L-shaped motif that Lexus first introduced on the current LS model.

The interior combines superior ergonomics with extensive use of metallic finishes and dark, soft-touch surfaces.

Lexus has retained the asymmetrical dashboard design seen in the LF-Ch show car. Based on the Future Lexus Interior concept, the dashboard is split into an upper Display Zone, with an eight-inch LCD multi-display screen; and a lower Operation Zone, with the shift lever and other controls such as Lexus's Remote Touch multi-function controller.

In keeping with the car's performance, the driving position is set low, with a highly supportive driver's seat. The instrument binnacle houses large, twin dials; in SPORT mode, the hybrid indicator in the binnacle functions as a tachometer and the ambient lighting turns from blue to red. The two-mode switch ring and a spotlight in the centre cluster also light up in red, changing the whole atmosphere of the cabin.

In spite of its compact, efficient design, the CT 200h offers a roomy interior. The 2,600mm wheelbase allows for front and rear passenger accommodation that is among the most spacious in the segment. Luggage capacity is 345 litres, increasing to 700 litres with the rear seats lowered.


Lexus Hybrid Drive

The Lexus Hybrid Drive system in the CT 200h combines a 1.8-litre VVT-i petrol engine with a powerful electric motor. Drivers have the choice of four selectable drive modes: ECO and NORMAL place the emphasis on efficiency and comfort, while SPORT focuses on dynamic performance.

Unlike mild hybrid systems used by other manufacturers, the CT 200h also has an EV (electric vehicle) mode that allows for ultra-quiet running on the electric motor alone, resulting in zero fuel consumption and CO2, NOx and particulate emissions. The car is capable of running in EV mode for up to 1.2 miles at speeds up to 28mph.


Chassis and suspension

The CT 200h is built on a new platform with a dedicated double wishbone and trailing arm rear suspension system. It has been developed specifically to combine the ride comfort expected of a Lexus with superior driving involvement and handling agility.

Several elements in the MacPherson strut design have been exclusively developed for the mode, including the coil springs and shock absorbers, and a new front anti-roll bar has been designed to deliver improved roll rigidity.

The double wishbone rear suspension is exclusive to the CT 200h and incorporates a lightweight trailing arm. The springs and shocks are positioned separately to minimise intrusion into the loadspace floor.
Source: Lexus;More Photos

New York Auto Show: 2011 Kia Optima [Video]

The new 2011 Kia Optima / Magentis was unveiled at the New York Auto Show.

The 2011 Kia Optima will offer customers a choice of three powertrains: a 200-horsepower 2.4-liter gasoline direct-injection four-cylinder engine, a 274-hp turbocharged 2.0-liter GDI four-cylinder and, in calendar-year 2011, a 2.4-liter gasoline-electric hybrid system. The base LX model features a six-speed manual gearbox, while a six-speed Sportmatic automatic with paddle shifters is available on all models.

The Optima comes in three trims, LX, EX and SX. The LX starts with chrome-tipped exhaust, solar glass and 16-inch wheels. The EX adds fog lamps, heated mirrors, chrome or body-colored door handles and 17-inch wheels. The SX further loads on upgraded lights with HID technology front and LED rear, unique front grille design, rear lip spoiler, red brake calipers and 18-inch wheels.

Kia offers upgrades for the EX and SX trims such as power panoramic sunroof, leather seat trim, memory driver’s seat, heated and cooled front seats, heated rear seats and a heated steering wheel for additional interior refinement.





Press Release

• Midsize Sedan Offers a New Level of Style and Performance Features from
  Kia
• Three all-new powertrains, including turbo and Kia's first-ever hybrid
  offer class- leading power and fuel economy
• Segment-leading premium amenities and technology features

NEW YORK, April 1, 2010 – Kia Motors America (KMA) today globally unveiled
the all-new 2011 Optima midsize sedan at the New York International Auto
Show. Arriving in showrooms in early fall, the next generation Optima
continues Kia's design-led transformation while revealing a completely new
and stunning design language for Kia, highlighted by a dynamic and
streamlined profile that conveys elegance and athletic confidence from every
angle. Optima's groundbreaking spirit continues under the hood and inside
the cabin with the introduction of three new powertrains – including the
brand's first-ever hybrid in the U.S. (available in 2011) – which deliver
class-leading power1 and fuel economy while the latest technology features
and luxury amenities are available at the touch of a button or a simple
voice command.

Designed at Kia's studios in Frankfurt and Irvine, Calif., the all-new
Optima is longer, wider and lower than the vehicle it replaces and is based
on an all-new midsize platform that allowed for distinctive dimensions and
proportions in the segment1 while also providing a unique canvas for Kia's
global design team to pen a vehicle that stands apart from everything else
in the segment.

"The all-new Optima is a new strand in Kia's growing design DNA with a blend
of simple and fluid lines and elegant but uncomplicated shapes that draw the
attention of the eye in much the same fashion as a perfectly-tailored fine
Italian suit," said Peter Schreyer, chief design officer, Kia Motors
Corporation. "From the distinctive sweeping chrome accent that stretches
through the C pillars to the sleek greenhouse and flared wheel arches, every
inch of the Optima projects a distinguished and refined style and extreme
attention to detail."

The all-new Optima also employs engine management systems like direct
injection and turbocharging to help bring performance to the brand without
sacrificing fuel efficiency. Its smooth-flowing lines speak of grace and
style and offer a strong hint of European luxury.

Sleek and Streamlined Exterior

The 2011 Optima projects a high-performance yet elegant image with its
unique silhouette and sleek stance that builds upon Kia Motors' philosophy
of creating high quality and dynamic vehicles that evoke passion. The
striking face of Optima features Kia's signature bold tabbed grille that is
surrounded by projector headlamps. Longer, wider and lower than before,
Optima's coupe-like profile is enhanced by a sweeping chrome arc that flows
from the A through C pillars, a distinctive design motif that visually
lowers the car further and enhances its proportions. Optima's roofline
connects with its high and pronounced shoulder line that leads to its
sculpted flanks and extended wheelbase. Boldly flared wheel arches and a
raked cabin create a sedan with a graceful muscular stance.

Available in three trims, LX, EX and SX, the 2011 Optima offers numerous
standard features. The LX includes dual exhaust with chrome tips, solar
glass, outside mirror turn signal indicators and 16-inch steel wheels fitted
with 205/65R16 tires. Upgrading to the EX offers standard fog lights, heated
outside mirrors, exterior chrome/body-color door handles along with 17-inch
alloy wheels with P215/55/R17 tires. Moving up to the athletic SX adds HID
headlights with auto leveling, LED rear combination lights, unique front
grille design, rear lip spoiler, sculpted side sills, aero wiper blades, red
brake calipers and 18-inch black machined finish alloy wheels furnished with
P225/45R18 tires, achieving a true performance look.

Luxuriously Equipped Interior

From the moment the door opens, Optima presents an immediate sense of a
driver's car. The instrument panel is contoured toward the driver to suggest
a cockpit feel with precise gauges and controls for an overall sport
performance experience without sacrificing comfort or roominess. Paddle
shifters behind the steering wheel convey that Optima is built for people
who are passionate about cars. A high console with a short shifter adds to
the cockpit perception while an available panoramic sunroof provides an
open-air feeling. Offering occupants both space and comfort with a number of
standard convenience features, the sedan's chic cabin unifies with the
exterior design by welcoming its passengers with lean and ergonomic seat
design and effective storage throughout. Modern standard features such as
six-way adjustable driver's seat with power lumbar support, illuminated
vanity mirrors and a trip computer further expand the cabin's luxurious
qualities.

In addition to offering a comfortable cabin, impressive technology features
also come standard throughout, including an AM/FM/CD/MP3/Sat audio system
with SIRIUS® Satellite Radio capabilities with three months complimentary
service. Also standard on all trims are auxiliary and USB audio input jacks
for connecting with MP3 players and Bluetooth® wireless technology
connectivity with steering wheel-mounted voice activation controls to enable
hands-free operation for compatible mobile phones.

Additional standard interior features include a tilt/telescopic steering
column, power door locks, power windows, sun visor extension and an
air-conditioned glove box. Stylishly appointed cloth seats provide
comfortable seating while a 60/40 split-folding rear seat offers multiple
seating and cargo arrangements depending on driver and passenger needs.
Optima LX with automatic transmission features cruise control and an active
EcoMinder® indicator for optimal fuel efficient driving.

Optima EX comes well-equipped and offers premium standard features,
including the UVO powered by Microsoft® infotainment system with rear-view
camera, push button-start ignition with smart key, dual-zone automatic air
conditioning with rear vents, a leather-wrapped steering wheel and shift
knob, auto-dimming rear view mirror with Homelink® and compass, auto light
control, driver and front passenger automatic window up/down and eight-way
power driver's seat, lighted glovebox, rear reading lamps, floor mats and
chrome door handles.

For consumers looking for even more sporty appeal, the Optima SX adds unique
black leather woven seat trim, black interior trim with carbon insert film
and metal accent, Supervision™ meter cluster with LCD display, center fascia
and meter housing, soft trim with French seams, steering wheel paddle
shifters, metal pedals and lighted metal door scuff plates.

Available upgrades for the Optima EX and SX trims include a power panoramic
sunroof, leather seat trim, memory driver's seat, heated and cooled front
seats, heated rear seats and a heated steering wheel for additional interior
refinement. Luxuriously appointed features, including an Infinity® 5.1
surround sound audio system with HD Radio®, and eight speakers delivering in
excess of 500-watts of system power and voice-activated navigation system
with a seven-inch screen enhance the cabin for audiophiles or those who seek
the latest superior quality technology for a modern driving experience.

All-New Advanced Platform

The 2011 Optima is distinctive, right down to its all-new platform. Optima's
low, lean and powerful stance is assisted through its overall length of
190.7 inches, an increase of 1.7 inches over the previous model. Optima is
built on a platform with an overall width of 72 inches and wheelbase of 110
inches, an increase of 2.9 inches, and has a low ground clearance of 5.3
inches for enhanced aerodynamics. Optima's lightweight design uses
high-tensile-strength steel to enhance structural strength while also
achieving high torsional stiffness, benefiting handling, ride quality and
refinement. Additional measures to help ensure good noise vibration and
harshness (NVH) reduction qualities are fitted throughout the Optima.

Built on a unibody frame, the front-wheel-drive Optima utilizes independent
front and rear suspension systems. MacPherson struts are used in the front
with a multi-link layout in the rear and are both joined with coil springs
and front anti-roll bars to engage drivers with responsive handling and
provide the utmost comfort whether the road is smooth or less than ideal.

Class-Leading Efficient and Powerful Engines

The 2011 Optima is available in three all-new and fuel-efficient Theta II
powerplants, a 2.4-liter GDI four-cylinder, a 2.0-liter GDI turbo engine or
a 2.4-liter hybrid. The 2.4-liter GDI engine produces 200 horsepower and
upgrading to the available 2.0-liter turbo GDI engine (SX model) delivers
V6-type power with a four-cylinder engine that produces 274 horsepower1,
while mated to a six-speed automatic transmission. This represents Kia's
first application of GDI technology, while a 2.4-liter hybrid Optima will be
introduced in 2011. All automatics feature Sportmatic™ clutchless shifting.
A single six-speed manual transmission is available only with the LX
four-cylinder model.

Safety-Minded

The 2011 Optima is equipped with a high level of standard safety features,
as is the rest of the Kia line-up. This includes six airbags (dual advanced
front and front-seat mounted side as well as full-length side curtain),
front active headrests, side-impact door beams, height-adjustable front
seatbelts with pre-tensioners and force limiters, three-point seatbelts for
all seating positions, Lower Anchors and Tethers for Children (LATCH) and a
Tire Pressure Monitoring System (TPMS). Four-wheel antilock brakes (ABS),
Electronic Stability Control (ESC), a Traction Control System (TCS), a Brake
Assist System (BAS) and Hill Assist Control (HAC) also are standard.

Competitive Warranty

The 2011 Optima is covered by Kia's warranty program, which offers
unprecedented consumer protection. Included in this program are a
10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile
limited basic warranty and a five-year/100,000-mile anti-perforation
warranty. A five-year/60,000-mile roadside assistance plan also is part of
the vehicle coverage.

Kia Motors America in 2010

Kia Motors is in the midst of a dramatic, design-led transformation, which
has been delivering dynamically styled vehicles in several important
segments at exactly the right time, contributing to the brand's continued
gains in U.S. market share. With three new vehicle introductions and several
other key initiatives planned for 2010, Kia is poised to continue its
momentum and will continue to build the brand through design innovation,
quality, value, safety features and with new technology such as the UVO
powered by Microsoft® advanced hands-free in-car communication and
entertainment system (to be available in select Kia models in the U.S.
beginning in summer 2010). The launch of the all-new 2011 Sorento CUV, the
official vehicle of the NBA and the first vehicle to be assembled at Kia's
first U.S.-based manufacturing facilities in West Point, Georgia, further
enhances the lineup, and is now in dealerships.

2011 Kia Optima Specifications

Exterior Dimensions

Overall Length: 190.7 inches

Width: 72.0 inches

Height: 57.3 inches

Wheel base: 110.0 inches

Interior Dimensions

Front Headroom: 40.0 inches

Rear Headroom: 37.6 inches

Front Legroom: 45.5 inches

Rear Legroom: 34.6 inches

Powertrain

2.4-liter GDI four-cylinder: 200 hp

2.0-liter GDI turbo four-cylinder (SX): 274 hp1

2.4-liter hybrid (early 2011 availability)

Transmission

6-speed Manual

6-speed Automatic w/ Sportmatic® shifting

Wheels & Tires

Wheels: 16-inch (LX), 17-inch (EX), 18-inch (Optional on EX, standard on SX)

Tires: 205/65R16, P215/55R17, 225/45R18